YR Community · Your Radiant
YR Community is a place to discover products, understand what is inside, meet the people behind them and take part in better everyday choices.
Better choices start with understanding.
How we choose
01
What is inside — and why it is there.
We never begin with the packaging. We begin with the ingredient: where it grows, how it is harvested and how little processing it needs to be useful. If an ingredient cannot be explained clearly, it does not belong in a YR Choice.
02
Who made it, where it comes from and the knowledge behind it.
Behind every YR Choice is a person with a craft: a small brewery, a beekeeper, a chocolatier or a family-run laboratory. We visit, ask and listen before we choose — and we always tell you who made it.
03
Why YR chose this particular product.
The thinking matters more than the category. Skincare, chocolate, drinks or everyday objects — a YR Choice should make an everyday decision a little better, without asking you to change your life.
Follow our first co-created collection from local beeswax and small-batch craft to four 15 ml balms — one for morning, evening, weekends and everything in between.
Everyday
15 ml · Unscented
Morning
15 ml · Light, floral, dry
Evening
15 ml · Soft, herbal, calming
Weekend
15 ml · Warm, sweet, full-bodied
Makers
Before something becomes a YR Choice, we ask what is inside, who made it and what trade-offs shaped it. The answers become a story you can understand — not fine print to overlook.
Meet the makersDiscover
Chocolate craft with less sugar and more fibre — made for a gentler moment of enjoyment.
Small-batch beeswax balm in four varieties — YR’s first co-created collection.
Small collections to give, share or keep — brought together for moments that matter.
Behind every object is a person, a body of knowledge and a story. Meet the hands and ideas behind YR’s collections.
The community journey
01
Products, ingredients, makers and ideas worth knowing about.
02
What is inside? Why is it used? Who made it? What are the trade-offs?
03
Explore, respond, share experiences and take part in community activities.
04
Meaningful participation can earn Your Radiant Points as the programme develops.
Your Radiant Points — in development
Småland · Beeswax & balm
A small workshop where the wax comes from local hives and every batch is poured by hand. Four varieties, four everyday moments — YR’s first co-created collection.
Sweden · Skincare
The skincare that shaped YR: developed with Swedish laboratories, made in Sweden and rooted in ingredients found close to nature.
The Nordics · Food, drinks, chocolate, everyday objects
We are talking with mills, chocolatiers and small breweries. The same questions guide every conversation: what is inside, who made it and why is it a better choice?
